Must be the VAT

I stopped in a souvenir store to pick up T-shirts for my kids. They were 29 CFF, or roughly $27 each. (GULP) The sweatshirts were 40 CFF or $36 each. Everything here is wicked expensive. I wanted to buy an English newspaper, but a USA Today is 3.80 CFF and a Wall Street Journal Europe is 4 CFF - that's over $3 for a paper about 16 pages long. I saw a "sale" for Levi jeans, only 80 CFF or $72. Tiny keychain Swiss army knives were $20 each. I ended up getting a 5 CFF keychain for my wife. C'est tout.