Because you can’t spell FORlorn Dad without “F-O-R-D” – Slate looks at “The Divorcemobile – Ford’s bizarre new SUV ad.” It’s the one where Dad is dropped off at the “recent divorce condo complex” while Mom drives away with the kids. Now let's all buy a Ford!

The most cringe-inducing commercial I ever saw was the one for the Chrysler Concorde. The mother is explaining to her pre-teen daughter that she and her sister were named for the places where they were conceived. "So that's why my name is 'Savannah'?" asks the girl. Yes, responds Mom, and it's suddenly obvious where little Concorde was conceived. Ugh. (Later versions of this commerical added a voice-over with Mom saying something like "Concord, Massachusetts, silly.")