Monday, August 29, 2005

How baseball sold its soul for manufactured popularity

From a book review of “Juicing the Game : Drugs, Power, and the Fight for the Soul of Major League Baseball” by Boston Herald reporter Howard Bryant:

Boston Herald sports columnist Bryant gives the full history behind the steroids scandal that has slowly but steadily enveloped major-league baseball over the past 10 years, a scandal that now calls into serious question the integrity of many of the records set during that time, if not the integrity of the game itself. Bryant begins with the disastrous strike of 1994, which cut short a memorable season and eliminated that fall's World Series. It was from the ruins of 1994 that baseball found salvation in the long ball, whose resurgence came as a result of smaller new ballparks, a reduced strike zone, and a ridiculously lax policy on performance-enhancing anabolic steroids. For example, offenders could be caught using steroids four times before finally receiving a one-year suspension. If players were the obvious culprits, the scandal, according to Bryant, was really the result of interlocking failures: a league that did not have the stomach in the face of record revenues to police itself, a players' union that fought every effort by the league to test its members, beat writers afraid to ask hard questions of the players they covered on a daily basis, and fans, who, fully aware their heroes might be juiced, still flocked to ballparks in record numbers. In presenting this thoughtful, detailed account of what one writer has called "baseball's Watergate," Bryant will bring baseball fans fully up to speed on both the steroids issue and the hoped-for reforms to come.
The buzz going around is that current Hall-of-Famers are going to throw up a wall to players who have been known to use steroids. Damn purists! Next stop: robots.

3 comments:

Anonymous said...

You big silly. You just can't drop that ball, can you?

Darn that "manufactured popularity"! It wrecks so many perfect theories! Baseball is dying, DYING, I tells ya! Don't you realize that Quentin Tarantino saw a NASCAR race?

I hate to break up the anecdotal wishing with numbers, but I must.

Average baseball per-game attendance:
1970-- 14,788
1980-- 20,434
1990-- 26,045
2004-- 30,075

In 1985, the NFL had five players who weighed more than 300 pounds. In 2004, they had 433.

I'll repeat those numbers. 5, and 433. It's gotta be the Gatorade.

Anyway, KrugmanPundit, don't let me have all the fun. Feel free to post hard numbers of your own any time now.

So where's the equivalent book about steroids destroying "football's soul"? It couldn't be that (in sporting terms) America doesn't have anything close to its emotional investment in baseball, could it? It couldn't be that Sunday betting sheets drive the NFL's popularity more than its records & statistics, or its comparatively faceless & replaceable personnel, hmmm?

Don't fear the above line of reasoning. Embrace it! Having already slain baseball, NASCAR needs only to take down football to become the ultimate victor! (It's our "second-most watched sport," you know. It's "the buzz going around"!)

I look forward to tomorrow's "R.I.P. baseball" installment. If obsessive perseverance came in an undetectable cream form, you'd be Barry Bonds.

Anonymous said...

Lensp1,

11 of the top 13 per-game attendance seasons in baseball history have occurred between 1993 and 2005. In other words, the "down" years that reveal baseball's "loss of popularity" outpace any of the "golden age" seasons.

Baseball's yearly per-game attendance figures from 1971-2005 are provided below. They do not support your thesis. Go ahead and try to make them work for you. I invite you to notice the proportional boosts from 1976-77 and 1992-93; each represents an expansion year.

The abrupt 1993-94 peak was dependent on the then-new Colorado Rockies (55,350 per game in 1993, and 56,094 in 1994). The smaller Coors Field opened in 1995, and Rockies sellouts immediately went down 10,000+ tickets per game. Meanwhile, the Florida Marlins went from over 3 million fans in 1993 to 1.7 million in 1995.

Your interesting critique is that baseball hasn't "gotten back to" an attendance level which had never before been approached in history. Camden Yards and the Skydome had also (ahem) "juiced" the early-1990s numbers. However, newer stadiums are not always the same dramatic panacea for attendance they once were. In their new Miller Park, the Milwaukee Brewers went from a 1-year-only attendance bump of 34,707 down to 24,317 the following season (and lost 3,000 more the season after that).

The Super Bowl is a media event whose unique TV ratings could be used as a cudgel to prove that the NFL playoffs are unpopular, let alone other programming. Postseason baseball ratings are frequently superior to football's. Let's not forget that the date of baseball's championship game is not fixed (it could be Game 4, 5, 6 or 7) and only Game 7 occurs on a Sunday. The 2008 Super Bowl will begin at 6:20 EST on February 3, 2008. Let's not forget that no popular gambling culture surrounds baseball. And let's not forget that there are far more baseball games, regular-season of postseason, to drive down the average. The media routinely cites ratings from Game One of each year's World Series as having "slipped," ignoring the annual fact that the numbers go up as the series progresses. And still, a World Series Game Seven will always have more viewers than an NFC Championship Game.

Incidentally, the NFC championship's ratings have slid 23 percent in the last decade. So have the Super Bowl's. Does this mean the NFL is sagging in popularity? More likely, it reflects the changing face of broadcast television. The "Friends" finale was lower-rated than the "Seinfeld" finale, which came nowhere close to the "M*A*S*H" finale.

Are the above numbers "twisted" enough for you?

Finally, I come back to your charming notions that the NFL takes a hard line on steroids, or that today's players are substantially steroid-free and have merely added 100 pounds of McNugget bulk. I was under the impression that "free pass" was a baseball term.

Anonymous said...

Baseball's average per-game attendance:

1971 15,064
1972 14,507
1973 15,496
1974 15,437
1975 15,403
1976 16,152
1977 18,407
1978 19,332
1979 20,748
1980 20,434
1981 19,042
1982 21,162
1983 21,593
1984 21,255
1985 22,265
1986 22,590
1987 24,708
1988 25,237
1989 26,198
1990 26,044
1991 27,002
1992 26,529
1993 30,964
1994 31,246
1995 25,022
1996 26,480
1997 27,877
1998 29,054
1999 28,888
2000 29,378
2001 29,881
2002 28,169
2003 27,831
2004 30,075
2005 31,190 (*to date, though figures tend to rise later in a season, not fall)