I don't know who the Post wants to be but as a subscriber who looks at the paper at least 6 days a week I can tell you who they are. They are the voice of the Democratic Party in print. They cater almost exclusively to the left and there are rarely any surprises in the partisan outlook of their daily output with the exception of the editorial board which isn't bad. Apart from that, the paper is downright dour most of the time and attracts nothing but left-wing commenters who have clearly honed their skills shouting down opposing viewpoints on social media. The Post is an unpleasant place and I'm not surprised they are having a hard time selling it to subscribers.
All the major newspapers are essentially carbon-copies of the NPR model where there are exactly zero opposing voices to the preferred narrative. You would think that at some point these media sources would create a scatter chart of profits vs. trust in the media polls and notice a correlation. But no.
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