Consumers gotta consume – PBS has an interesting Frontline special tonight about the shifting trends in advertising. Since Americans are blasting Internet ads and TiVo-ing past commercials, marketers need to invent creative ways to get eyeballs on their products.

A couple weeks ago on my favorite show “The Office”, Kevin was offered a pile of documents to shred, a task he took on with much enthusiasm. He just happened to be using a Staples shredder and, in his zeal, destroyed his own credit card (very effectively!) At the next commercial break, there was a Staples spot for the shredder.