Tuesday, December 19, 2006

Consumers gotta consume – PBS has an interesting Frontline special tonight about the shifting trends in advertising. Since Americans are blasting Internet ads and TiVo-ing past commercials, marketers need to invent creative ways to get eyeballs on their products.

A couple weeks ago on my favorite show “The Office”, Kevin was offered a pile of documents to shred, a task he took on with much enthusiasm. He just happened to be using a Staples shredder and, in his zeal, destroyed his own credit card (very effectively!) At the next commercial break, there was a Staples spot for the shredder.

1 comment:

Anonymous said...

I saw this. When showing his "Now Playing" list on TiVo to illustrate his point, it was mostly a bunch of "The Al Franken Show" episodes.

Which was funny and slightly ironic to me for some reason.