Great story from Business Week:
A different breed of credit card marketer flooded college campuses across the country on Oct. 10: a counter-marketer. Credit card companies have been storming college campuses in recent years to seize a slice of the promising college market. But as student debt levels have surged, in some cases to dangerous levels, credit card companies have come under increasing scrutiny by federal and state lawmakers. Further hearings on credit card industry practices (BusinessWeek, 9/6/07) will continue through the fall before the Senate Banking Committee.The push for easy credit and overspending has sent the U.S. savings rate to its lowest level since the Great Depression. Send in the repo men.
Now, activists groups are adopting the credit card industry's own practices to try to stop students from drowning in debt. Instead of credit card applications, these marketers are handing out information booklets outlining credit traps and unfair practices that can victimize students. Instead of Frisbees and T-shirts, these marketers are passing out lollipops that read, "Don't be a sucker."