“Six in ‘06” = The Democrats’ different campaign slogans

What do the Democrats believe in? Apparently that one vapid campaign slogan deserves another. From Dana Milbank writing in the WashPost: “Democrats meander in a new new direction”

Among the party's campaign slogans this year: "Culture of Corruption," "Culture of Cronyism," "Do-Nothing Congress," "Rubber-Stamp Congress," "Together, We Can Do Better," "Together, America Can Do Better" and, most recently, "Six for '06."

For those keeping score at home, Democrats arrived at "New Direction" yesterday by downgrading one of the "Six for '06" issues (health care) and upgrading three others (honesty, civility and fiscal discipline), for a total of eight items on the contents page.

The only topic on which the Dems don’t need to take a poll is their unified dislike for President Bush. As Peggy Noonan opines, this may be their unraveling:

The Democrats' mistake--ironically, in a year all about Mr. Bush--is obsessing on Mr. Bush. They've been sucker-punched by their own animosity.

"The Democrats now are incapable of answering a question on policy without mentioning Bush six times," says pollster Kellyanne Conway. " 'What is your vision on Iraq?' 'Bush lied us into war.' 'Health care? 'Bush hasn't a clue.' They're so obsessed with Bush it impedes them from crafting and communicating a vision all their own." They heighten Bush by hating him.

One of the oldest clichés in politics is, "You can't beat something with nothing." It's a cliché because it's true. You have to have belief, and a program. You have to look away from the big foe and focus instead on the world and philosophy and programs you imagine.

Mr. Bush's White House loves what the Democrats are doing. They want the focus on him. That's why he's out there talking, saying Look at me.

Because familiarity doesn't only breed contempt, it can breed content. Because if you're going to turn away from him, you'd better be turning toward a plan, and the Democrats don't appear to have one.

Which leaves them unlikely to win leadership. And unworthy of it, too.

The Democrats should take a lesson from the slow disintegration of Air America, where a 24/7 format of “Bush sucks” resulted in Bush’s re-election and Air America’s bankruptcy. There was no content, no stab at analysis or entertainment – eventually, everybody tuned out.