John Kerry’s promise to America: a new theme every three months

From the NY Times: Kerry struggling to find a theme, Democrats fear

For many Democrats, Mr. Kerry's single biggest difficulty was what they described as his continuing search for a defining theme for his candidacy — typically one of the most urgent tasks of any presidential candidate.

Last week, after completing the most in-depth poll of his campaign, Mr. Kerry unveiled yet another theme for his candidacy: "Together, we can build a stronger America." It was, by the count of one aide, the sixth message Mr. Kerry has rolled out since he announced his candidacy nearly 18 months ago.

July: “A man who understands people like you…assuming you’re rich”
October: “He’d vote for you if you were running for President”