"The Bud Light Party" has ended a little earlier than expected.I'm no expert, but isn't the purpose of an ad campaign to increase sales? The backlash against these insipid ads was so bad they had to disable YouTube comments, especially for the "Equal Pay" spot. People had the temerity to ask Bud Light if they paid their men and woman equally. Oops.
AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales.
Tuesday, November 01, 2016
Don Draper shook his head, had a non-Bud Light drink
Great moments in advertising: