Tuesday, March 17, 2015

Great moments in business

What happens when you combine self-regarding moral preening with marketing?  You get the current trainwreck at Starbucks and their "Race Together" nonsense, complete with a healthy dose of ridicule and deleted Twitter accounts.

I'm reminded of a quote by Jerry Seinfeld when he said there will never be a "very special episode" of Seinfeld, the point being is that his show was designed for entertainment and not social commentary.

Sometimes people just want to have a cup of coffee.


Anonymous said...

I used to think that "New Coke" was the worst decision in corporate history. It has been surpassed.

Apparently Howard Schultz has surrounded himself with bootlicking courtiers at the top. One can imagine that none of them dared tell him how bad this idea was once they saw the ideological fervor in his eyes.

siacd999 said...

You'll no longer be able to order your coffee 'black' at Starbucks. The coffee now wants to be called 'African American'.

No word yet from CAIR what Arabica beans shall be renamed, so there's no stigma when you order that type of beans.

And your Americano will get a name-change as well, since such a name is too America-centric.

And now your barista will hate his/her job just that much more, now being required to lecture forth on social justice for the same low payscale.

Anonymous said...

The last thing I want before my first cup of coffee is a discussion about race issues in the US.......