But does every advertising break on CNN now consist of a lengthened MyPillow spot, an infomercial for reducing wrinkly eye bags, and four in-house filler promos for other CNN shows? At slashed ad rates?
Seems like there's a lot of laughter to go around.
It's Tucker's turn in the "hemorrhaging ad revenue" barrel. But Hannity, Ingraham and Pirro were already inside the barrel waiting for him.
FYI: Nielsen does an "Out-of-Home" viewership calculation for airports, gyms, bars, hotels, offices and so on. These numbers are not included in the official Nielsen ratings, but are available as a separate subscription.
"Tucker Carlson Continues to Deliver Massive Ratings to Fox News – Despite the Boycotts It’s gonna be hard to part with these numbers, #FireTuckerCarlson-ers" https://www.thewrap.com/tucker-carlson-ratings-fire-boycott-fox-news/
Saw this on Instapundit: "How can words convey just how pathetic CNN’s numbers are? You’re talking about a national network, with anchors earning millions annually, supported by a vast staff of reporters, producers, editors and technicians. And at 8 a.m. ET, Camerota and Berman are viewed by an audience of 567,000. By comparison, Olivia Jade Giannulli, the vapid airhead whose mother cheated to get her into college, has 1.9 million YouTube subscribers. That’s right — this idiot teenager can post a makeup tutorial that gets more than twice the viewers of CNN’s New Day."
"Tucker Carlson Continues to Deliver Massive Ratings to Fox News – Despite the Boycotts It’s gonna be hard to part with these numbers, #FireTuckerCarlson-ers"
Judge Jeanine Pirro has the #1-rated weekend show on cable news. Did I say "has"?
Brian Stelter (@brianstelter) Something's up. @JudgeJeanine's show was scheduled to air tonight, for the first time since she attacked @IlhanMN, but now the show has been replaced by a documentary rerun. Fox told @bristei "we're not commenting on internal scheduling matters." 16 March 2019
Must be fun for the Fox News sales department to have more viewers than MSNBC (Maddow aside) and a lot more viewers than CNN, yet only be as profitable or less.
Turns out that a "selling panicky white supremacy to the elderly" business model creates a free market ceiling. Who knew?
In April 2018, a prime time 30-second ad cost: on MSNBC: $13,550 on Fox News: $10,095 on CNN: $9,451 (These numbers are almost a year old, which is before Tucker Carlson's two advertising hemorrhages, Pirro's two, Ingraham's and Hannity's one, and MSNBC's ratings rise)
Of course, that's only the ad price when someone's actually buying. Last night, this was literally the entire first commercial break for ratings monster "Tucker Carlson Tonight": (1) an in-house promo for a cop show on Fox; (2) an infomercial for cream that reduces wrinkly bags under the eyes; (3) an in-house promo for the Fox News/Sirius app; (4) an in-house promo for other Fox News programming; (5) an in-house promo for other Fox News programming.
Reminds me of another story about another Rupert Murdoch media outlet. Let the Washington Post tell it:
Murdoch's aggressive efforts to clone The Sun's success in the United States, however, have largely failed. Advertisers apparently do not want to spend much money reaching the "downscale" readers Murdoch's formula attracts. (Leapman relates the now famous, perhaps untrue, line tendered by a Bloomingdale's media buyer when Murdoch asked why the store didn't advertise in the New York Post. "But Rupert, Rupert," she said, "your readers are my shoplifters.")
Someone, that is, in addition to the DNC, which announced that no Democrat primary debates will be allowed to be held by Fox News. Otherwise their candidates might face the possibility of receiving something that's not a softball question, and having their safe spaces disturbed.
I should encourage the commi to keep the faith, however. Someday, instead of talking about Fox's advertising numbers, he may be able to bray that Fox is not the most-watched cable news channel.
Thanks for the update on a: 30-second ad in primetime from 2018.
I can understand why you don't want to look at non-Maddow ad revenue. If only Michael Cohen could testify every day, MSNBC would rocket to the top.
Except cable news channels don't make the majority of their $ on ad revenue. They make about 1.7x ad revenue on affiliate fees. Guess what news channel commands triple the affiliate fees of MBNBC and double that of CNN?
Someone seems to be obsessed with Fox News. . . . . Those CNN numbers probably include, or represent, the full occupancy of every airport in the country, where CNN plays unbidden.
Go find a sharp stick to play with, Goofus, and let the adults talk.
Eric, Thanks for the update on: licensing fees for cable news channels as of 2015.
(Actually, I don't use that as a hacky way to blame you; available online stats are what they are.)
CNN's going to have trouble negotiating a non-incremental licensing increase when their next renewals come round. MSNBC's going to cash in big time. Fox News won't, but they're already $et.
Cable licensing fees are existing longterm multi-multi-year deals. Unlike ad buys, they can't be reduced or boycotted at will with a phone call. Jeanine Pirro didn't cost Fox News a nickel in licensing fees (at least not today), yet she just got her racist ass suspended. Bill O'Reilly didn't get fired because of blowback from Comcast XFINITY and Charter Spectrum. O'Reilly got fired for the channel's image, and huge losses in ads. Ring any bells?
You may wish to rhetorically blow off a third of Fox News' revenue, but I assure you Fox News does not. How can CNN be twice as successful in generating new ad revenue, despite substantially trailing Fox News in viewership? See the above Bloomingdale's anecdote. Or just compare the channels' rosters of advertisers. Unwatched CNN gets sponsored by BMW and AT&T, while Fox News gets fewer ads for MyPillow and home catheter delivery.
Imagine how much better CNN would be doing if they had Fox News' licensing money. Imagine how much better Fox News would be doing if they had CNN's advertisers. For Fox, muzzling their on-air talent to stop talking about dirty marauding immigrants and primitive monkeys, and the assault on decent white freedom, and their cunty co-workers and the pros of underage rape, and the loser teenager whose high school was shot up would be a start.
I know it's an existential threat to accept that CNN and Fox News each have abiding financial strengths and some serious, non-identical business problems. I know you only want to focus on Fox's strengths and CNN's problems. But I accept it all. Facts first.
Someday, instead of having to settle for self-righteously whining for the umpeenth time about Fox's advertisers and on-air talent, the commi may be able to come here and proudly announce that Fox News is not the most-watched cable news channel.
Someday, instead of having to settle for self-righteously whining for the umpeenth time about... [proceeds to repeat his own whiny post]
Facts first: Jeanine Pirro is the most-watched cable news anchor on weekends... but she sure wasn't on Saturday.
Facts second: While being the #3 most-watched cable news network, CNN had its second most profitable year ever in 2017, and its most profitable year ever in 2018.
Someday, instead of having to settle for saying that CNN is doing just fine if you ignore its dwindling audience, the commi may be able to come here and proudly announce that Fox News is not the most-watched channel on cable.
My cable system must be suffering technical problems. The upcoming program guide still incorrectly lists Judge Jeanine Pirro as having a show this coming Saturday at 9 PM, 8 PM Central.
Someday, instead of having to settle for fond hopes about the future of Judge Jeanine Pirro, the commi may be able to come here and proudly announce that her network is not the most-watched channel on cable.
Those CNN profit sheets from 2017 and 2018 are torturing you. But look on the bright side, Goofus. If it weren't for me, you'd have gone on mistakenly thinking that every time you hobbled past an airport television, you were magically, unwillingly helping CNN's Nielsen ratings. You're welcome.
Someday, instead of having to settle for fantasies about me being in pain that CNN is doing just fine if you ignore its vanishing audience, the commi may be able to come here and proudly announce that Fox News Channel is not the most-watched channel on cable.
Someday, instead of having to settle for irrelevantly touting another Cohen crumb, the commi may be able to come here and proudly announce that FNC is not the most-watched channel on cable.
These are the best sentences from the hilarious new Vanity Fair article about Fox News’ internal business model troubles and strife. It’s hard to be #1! --------------------
“Reporters are telling management that we’re being defined by the worst people on our air.”
At an advertiser sales event in recent days, brands complained to Fox News executives about the network’s association with Trump.
“[The Fox News hiring of Donna Brazile] is a shot in that direction. Management knows they have an image problem.”
Two sources close to Lachlan told me that he has likely waited to implement any editorial changes at Fox News until the Disney deal closes on March 20 [that's today!], for fear of antagonizing Trump into opposing it.
Hannity has told friends that he intends to leave Fox when his contract expires in early 2021, two people who’ve spoken with him said.
Hannity believes the Murdochs are out to get Trump. “Hannity told Trump last year that the Murdochs hate Trump, and Hannity is the only one holding Fox together,” a source who heard the conversation told me.
“Everyone thinks [the Murdochs] are going to sell it. It’s too small to be independent.” [The Fox channels— Fox, Fox News, Fox Sports, etc— were removed from the larger company as part of the huge Fox-Disney merger.]
Hannity has told friends that he intends to leave Fox when his contract expires in early 2021, two people who’ve spoken with him said.
On the plus side, it looks like the unpredictably delayed "Trump TV" cable network launch, originally scheduled for 2017, is now expected to happen in 2021.
They might have to change the name, though. Scares away the advertisers.
Someday, instead of settling for ravening about why Fox News shouldn't be the most-watched channel on cable, the commi may be able to come here and proudly announce that Fox News is not the most-watched channel on cable.
Someday, instead of having to settle for frustratedly slinging "you-own-me" links, the commi may be able to come here and proudly announce that Fox is not the most-watched channel on cable TV.
Shhhhh... if you listen closely, you can hear 2,500 Fox News viewers dying, and 2,000 Ocasio-Cortez supporters turning 18, today and every day going forward.
Someday, instead of having to settle for wishing death upon Fox's massive audience, the commi may be able to come here and proudly announce that Fox is not the most-watched channel on cable TV.
Someday, instead of having to settle for surrendering with a "you-own-me" link, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
Wouldn't it be delicious if your "mind-numbing rebuttal" stunt really made all the other data go away forever? Wouldn't it be swell if context meant nothing?
There are multiple categories of Nielsen ratings. The only category you want to talk about is the one that measures the total audience. That one's called "P2+," viewers aged 2 years old or over. (Blatant baby discrimination!) That's an important measurement, but in commercial television it's definitely not the most important measurement.
The measurement advertisers like is called "P18-49," which counts the subset of total viewers between the ages of 18 and 49.
The most recent publicly available overnight cable ratings are from Wednesday, March 20. These were the P18-49 numbers for the prime time cable shows (plus two other political cable shows, to add even more hated context). The number rankings (#10, #25, etc) indicate each show's overall position on all of cable in P18-49 viewership. The exact P18-49 ratings are listed for each.
Wednesday, March 20: #10: Samantha Bee 0.31 #25: Rachel Maddow 0.25 #26: The Daily Show 0.24 #28: Tucker Carlson 0.24 #33: Sean Hannity 0.22 #38: Laura Ingraham 0.20 #42: Lawrence O’Donnell 0.18 #43: Anderson Cooper 0.17 (Hour 1) #44: Chris Hayes 0.17 #57: CNN Town Hall 0.14 #61: Anderson Cooper 0.13 (Hour 2)
This helps to explain why Fox News, despite its largest cable audience, is not proportionately raking in the advertising bucks. (Their business model of fear mongering, race baiting and slurs explains why they're not even holding serve on the ad bucks.) All three cable news channels have among the oldest audiences of any channel. But Fox News has the oldest audience of all cable channels. Almost three-quarters of Sean Hannity's viewers are older than Sean Hannity, most of them by quite a bit. More than half are collecting Social Security. CNN's numbers aren't nearly that stark, which is why they do as well as they do in ad revenue despite only having the #3 cable news channel to sell. It's why so many Fox News ads are for reverse mortgages and mobility staircase chairs, while CNN gets Cadillac and Pepsi.
To help you understand the difference that P18-48 makes to advertisers, this was the order among those same ten shows from this past Wednesday in your favorite category, total audience. Including the less-desirable target geezers makes things very different: (1) Hannity; (2) Maddow; (3) Carlson; --gap-- (4) Ingraham; (5) O'Donnell; --big gap-- (6) Hayes; (7) Cooper Hour 1; (8) Cooper Hour 2; (9) Samantha Bee; --gap-- (10) Daily Show; (11) CNN Town Hall.
Chris Hayes, down in 44th place in the P18-48 rating, still had the 6th highest-rated show on all of cable television this past Wednesday. For any thinking person, that reveals both the scope and the limits of overall cable viewership numbers.
Nielsen also measures audiences demographically. Here is Fox News' overall audience breakdown for 2018: 94% White, 3% Hispanic, 2% Asian, 1% Black.
Advertisers don't get horny for those numbers, either. The best money to be made is by selling your product to growing demographics with undefined spending habits, not a shrinking demographic with the demonstrated fluidity and convincibility of an average Fox News viewer.
Let's pull back even further. Fox News, the most-watched channel on cable TV, is watched by about 4/5ths of 1 percent of the country at its peak (prime time). The percentage is much lower than that during the rest of the day.
This isn't an attack on Fox News. Nor MSNBC, whose viewership numbers are a little smaller than that, nor CNN, whose numbers are smaller still. It's just the way it is. In today's fractured TV world, 4/5ths of 1 percent is a success. And anyone who derives personal glee or disappointment from the "victorious" data either works for a network, sells ads to the networks, or is a stunted weirdo.
For the above post, I simply picked the most recent ratings. But for better context and transparency, here are the P18-49 standings from two weeks earlier, two weeks earlier than that, and two weeks earlier than that. (Example of context: the unloved Town Hall. On an ordinary Wednesday, CNN doesn’t usually get kicked in the ratings nutsack quite that hard.)
But of course none of this is real, and you’re just going to post your devastating “Knock, knock” “Who’s there?” “Orange” “Orange who?” “Knock, knock” comeback for the (yikes) eleventh time.
Fortunately for me - and as the length of these two posts certainly illustrate - I’ve always liked studying pop culture business data. I like to know more.
Nevertheless.
Wed March 6, 2019: #14: Rachel Maddow 0.33 #17: Samantha Bee 0.30 #26: Chris Cuomo 0.22 (Hour 2) #27: Chris Cuomo 0.22 (Hour 1) #29 Lawrence O’Donnell 0.22 #33 Tucker Carlson 0.21 #35 Anderson Cooper 0.20 #36 Sean Hannity 0.19 #45 Laura Ingraham 0.17 #49 Chris Hayes 0.17 (no new Daily Show)
Wed Feb 20, 2019: #12: Rachel Maddow 0.32 #13: Tucker Carlson 0.31 #14: Sean Hannity 0.30 #19: The Daily Show 0.26 #26: Laura Ingraham 0.24 #34: Don Lemon 0.21 #35: Lawrence O’Donnell 0.21 #39: Chris Cuomo 0.20 #42 Anderson Cooper 0.19 #43 Chris Hayes 0.18 (no new Samantha Bee)
Wed Feb 6 2019: #15: Samantha Bee 0.32 #17: Rachel Maddow 0.31 #18: Sean Hannity 0.28 #19: The Daily Show 0.28 #25 Tucker Carlson 0.26 #27 Laura Ingraham 0.24 #29 Lawrence O’Donnell 0.24 #32 Chris Hayes 0.23 #35 Anderson Cooper 0.21 #38 Don Lemon 0.20 #39 Chris Cuomo 0.20
Someday, instead of having to settle for being comforted by "other data", the commi may be able to come here and proudly announce that "real data" shows Fox News is no longer the most-watched channel on cable TV.
It's not always about Tucker Carlson condoning child rape, or Sean Hannity condoning child rape, or Jeanine Pirro's treason hijabs, or Laura Ingraham's child shooting victim taunting.
Exhibit A: Samantha Bee also lost a bunch of advertisers last year, after calling Ivanka Trump a nasty word that rhymes with "witch hunt." But Bee's advertisers returned within a few weeks. Hannity and Carlson and Ingraham have never gotten their good advertisers back, even after over a year in some cases.
How can this be, when Fox News rools, while TBS is only the sixth most-watched channel on cable TV?
It's no secret. P18-49 advertisers can't afford to hold grudges. Especially when so many of Bee's P's are closer to 18 than 49.
But for Fox News viewers with 9 toes in the grave, and Fox News programs that go unwatched by 99.2% of Americans or more, advertisers can take a bold moral stand.
Samantha Bee's show is sponsored each week by top companies like Warner Bros., Microsoft, Kia, Progressive, 20th Century Fox, Playstation, ETrade, Taco Bell and Universal.
Meanwhile, Fox News' top-rated lineup of hosts have to chase the tumbleweeds out of their ad breaks by running promos for each other. Alongside the occasional ads for a pillow, home catheter delivery, and gold and silver coins for elderly shut-ins who don't trust them fancy banks.
But of course none of this is real, and you’re just going to post your devastating “Knock, knock” “Who’s there?” “Orange” “Orange who?” “Knock, knock” comeback for the (yikes) eleventh time.
Eleventh and counting. "Orange you glad I'm bringing the 5th Armored Division to your sad-assed slap fight?"
Gosh, how will One-Note Monkey respond? Oh, the suspense.
Someday, instead of having to settle for preferring TBS' advertising to Fox's, the commi may be able to come here and proudly announce that Fox News is not watched more than TBS and every other channel on cable TV.
Someday, instead of having to settle for fixating on the Judge Jeanine Pirro show, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
Oh, One-Note Monkey. If I'm reading you correctly, what you're saying is you have the #1 network on cable TV.
(I mean, you don’t actually have it. You have nothing. But someone else's success appears to relate in some crucial way to your self-worth, so let’s go with that.)
What neither you nor Fox News have is everything you wish. Overall viewership, yes. Advanced ratings, only sometimes. Advertising befitting, hell no.
Your most-watched stars on your most-watched cable channel can’t compete for the good sponsors, or charge the same ad rates as a show that literally gets less than one-third of your viewers. With those #1 ratings, you’re lo$ing in the most important sense to Samantha Bee. Samantha fucking niche irrelevancy Bee.
It’s going to happen again next week, too. And the next. It’s called the free market, Monkey. That’s reality.
“Make it not matter,” says your one-note someday sing-song. “Only my thing matters.”
Someday this, someday that, a dozen somedays. But your someday’s never coming.
Someday, instead of having to settle for wishing that advertisers determined audience size, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
Ha! Look who suddenly cares about the actual business of television!
The factual ass-whippings finally bore fruit. You're welcome. (Kidding-- we both know that one weblink was entirely responsible.)
Speaking of facts, Carlson's winning total in the 25-54 demo was 537,000 viewers per night in the month of March. Going into March, Carlson was getting 575,000 viewers aged 25-54 but was in third place in the demo, behind #1 Maddow and #2 Hannity. So Carlson's victorious numbers are actually down 7%. Rachel's and Sean's larger drops in those numbers are responsible for Carlson's March triumph. (Your article notes that Maddow still won the quarter, the basis on which cable ad rates are set. In the total viewers race, Hannity was ahead of Maddow by 70,000.)
The most current available ratings are for Wednesday, April 3. The three of them were roughly tied in 18-49 viewership at 0.26, 0.25 and 0.24, good for 17th, 18th and 20th place on all of cable television. (Samantha Bee was 5th in the demo with a 0.34.)
Anyway, good link. Here are some others.
https://www.gq.com/story/tucker-carlson-advertisers-boycott Tucker Carlson’s Show Is Bleeding Advertising Money His ratings aren’t down, but the show’s ad money dropped nearly 50 percent in a year.
https://www.cnn.com/2019/04/02/media/tucker-carlson-advertisers/index.html Tucker Carlson's new normal? Commercial breaks with few commercials Long gone are blue chip advertisers like Lexus and Samsung. Filling the void are the likes of Home Chef and Aspen Dental, along with promos for Fox News programs.
https://www.hollywoodreporter.com/news/major-sponsors-tucker-carlsons-show-leans-fox-news-house-ads-1196257 Without Major Sponsors, Tucker Carlson's Show Leans on Ads for Fox Programming 'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots. ...The network has denied that Carlson's lost advertisements have hurt the company financially.
Advertisers follow the money. Numerous companies buy time on both Fox News and MSNBC... though not in prime time for Fox. They don't care what's being said for Trump or against Trump, or at least not until the hosts talk about dirty treacherous Muslims and faggots and cunty women and defenses of child rape.
Nevertheless, congratulations to Tucker Carlson for his P25-54 crown. And if his March "surge" doesn't start bringing real ads back, Fox News is well and truly fucked.
Someday, instead of having to settle for a childlike hope that cowed advertisers will accomplish what the free exchange of ideas can't, the commi may be able to come here and proudly announce that The Tucker Carlson Show is not the most popular cable news show among the 25-54 demo.
Someday, instead of having to settle for pretending he enjoyed being owned, the commi may be able to come here and proudly announce that he feels like he owns the world because Fox News is no longer the most-watched channel on cable TV.
44 comments:
Those CNN numbers probably include, or represent, the full occupancy of every airport in the country, where CNN plays unbidden.
A captive, unwilling audience is their demographic.
But does every advertising break on CNN now consist of a lengthened MyPillow spot, an infomercial for reducing wrinkly eye bags, and four in-house filler promos for other CNN shows? At slashed ad rates?
Seems like there's a lot of laughter to go around.
https://www.thewrap.com/tucker-carlsons-very-bad-week-leads-to-61-percent-drop-in-advertisers/
It's Tucker's turn in the "hemorrhaging ad revenue" barrel. But Hannity, Ingraham and Pirro were already inside the barrel waiting for him.
FYI: Nielsen does an "Out-of-Home" viewership calculation for airports, gyms, bars, hotels, offices and so on. These numbers are not included in the official Nielsen ratings, but are available as a separate subscription.
"The Wrap" you say?
"Tucker Carlson Continues to Deliver Massive Ratings to Fox News – Despite the Boycotts
It’s gonna be hard to part with these numbers, #FireTuckerCarlson-ers"
https://www.thewrap.com/tucker-carlson-ratings-fire-boycott-fox-news/
"Teen Titans Go!" on Cartoon Network has the same number of viewers as Anderson Cooper. With likely the same education.
Saw this on Instapundit: "How can words convey just how pathetic CNN’s numbers are? You’re talking about a national network, with anchors earning millions annually, supported by a vast staff of reporters, producers, editors and technicians. And at 8 a.m. ET, Camerota and Berman are viewed by an audience of 567,000. By comparison, Olivia Jade Giannulli, the vapid airhead whose mother cheated to get her into college, has 1.9 million YouTube subscribers. That’s right — this idiot teenager can post a makeup tutorial that gets more than twice the viewers of CNN’s New Day."
"Tucker Carlson Continues to Deliver Massive Ratings to Fox News – Despite the Boycotts
It’s gonna be hard to part with these numbers, #FireTuckerCarlson-ers"
Judge Jeanine Pirro has the #1-rated weekend show on cable news. Did I say "has"?
https://twitter.com/brianstelter/status/1107059885840236544
Brian Stelter (@brianstelter)
Something's up. @JudgeJeanine's show was scheduled to air tonight, for the first time since she attacked @IlhanMN, but now the show has been replaced by a documentary rerun. Fox told @bristei "we're not commenting on internal scheduling matters."
16 March 2019
Must be fun for the Fox News sales department to have more viewers than MSNBC (Maddow aside) and a lot more viewers than CNN, yet only be as profitable or less.
Turns out that a "selling panicky white supremacy to the elderly" business model creates a free market ceiling. Who knew?
In April 2018, a prime time 30-second ad cost:
on MSNBC: $13,550
on Fox News: $10,095
on CNN: $9,451
(These numbers are almost a year old, which is before Tucker Carlson's two advertising hemorrhages, Pirro's two, Ingraham's and Hannity's one, and MSNBC's ratings rise)
Of course, that's only the ad price when someone's actually buying. Last night, this was literally the entire first commercial break for ratings monster "Tucker Carlson Tonight": (1) an in-house promo for a cop show on Fox; (2) an infomercial for cream that reduces wrinkly bags under the eyes; (3) an in-house promo for the Fox News/Sirius app; (4) an in-house promo for other Fox News programming; (5) an in-house promo for other Fox News programming.
Reminds me of another story about another Rupert Murdoch media outlet. Let the Washington Post tell it:
Murdoch's aggressive efforts to clone The Sun's success in the United States, however, have largely failed. Advertisers apparently do not want to spend much money reaching the "downscale" readers Murdoch's formula attracts. (Leapman relates the now famous, perhaps untrue, line tendered by a Bloomingdale's media buyer when Murdoch asked why the store didn't advertise in the New York Post. "But Rupert, Rupert," she said, "your readers are my shoplifters.")
Someone seems to be obsessed with Fox News.
Someone, that is, in addition to the DNC, which announced that no Democrat primary debates will be allowed to be held by Fox News. Otherwise their candidates might face the possibility of receiving something that's not a softball question, and having their safe spaces disturbed.
I should encourage the commi to keep the faith, however. Someday, instead of talking about Fox's advertising numbers, he may be able to bray that Fox is not the most-watched cable news channel.
Thanks for the update on a:
30-second ad
in primetime
from 2018.
I can understand why you don't want to look at non-Maddow ad revenue. If only Michael Cohen could testify every day, MSNBC would rocket to the top.
Except cable news channels don't make the majority of their $ on ad revenue. They make about 1.7x ad revenue on affiliate fees. Guess what news channel commands triple the affiliate fees of MBNBC and double that of CNN?
Hint: it rhymes with "Box Blues."
Someone seems to be obsessed with Fox News.
. . . .
Those CNN numbers probably include, or represent, the full occupancy of every airport in the country, where CNN plays unbidden.
Go find a sharp stick to play with, Goofus, and let the adults talk.
Eric,
Thanks for the update on:
licensing fees
for cable news channels
as of 2015.
(Actually, I don't use that as a hacky way to blame you; available online stats are what they are.)
CNN's going to have trouble negotiating a non-incremental licensing increase when their next renewals come round. MSNBC's going to cash in big time. Fox News won't, but they're already $et.
Cable licensing fees are existing longterm multi-multi-year deals. Unlike ad buys, they can't be reduced or boycotted at will with a phone call. Jeanine Pirro didn't cost Fox News a nickel in licensing fees (at least not today), yet she just got her racist ass suspended. Bill O'Reilly didn't get fired because of blowback from Comcast XFINITY and Charter Spectrum. O'Reilly got fired for the channel's image, and huge losses in ads. Ring any bells?
You may wish to rhetorically blow off a third of Fox News' revenue, but I assure you Fox News does not. How can CNN be twice as successful in generating new ad revenue, despite substantially trailing Fox News in viewership? See the above Bloomingdale's anecdote. Or just compare the channels' rosters of advertisers. Unwatched CNN gets sponsored by BMW and AT&T, while Fox News gets fewer ads for MyPillow and home catheter delivery.
Imagine how much better CNN would be doing if they had Fox News' licensing money. Imagine how much better Fox News would be doing if they had CNN's advertisers. For Fox, muzzling their on-air talent to stop talking about dirty marauding immigrants and primitive monkeys, and the assault on decent white freedom, and their cunty co-workers and the pros of underage rape, and the loser teenager whose high school was shot up would be a start.
I know it's an existential threat to accept that CNN and Fox News each have abiding financial strengths and some serious, non-identical business problems. I know you only want to focus on Fox's strengths and CNN's problems. But I accept it all. Facts first.
Someday, instead of having to settle for self-righteously whining for the umpeenth time about Fox's advertisers and on-air talent, the commi may be able to come here and proudly announce that Fox News is not the most-watched cable news channel.
Someday, instead of having to settle for self-righteously whining for the umpeenth time about... [proceeds to repeat his own whiny post]
Facts first:
Jeanine Pirro is the most-watched cable news anchor on weekends... but she sure wasn't on Saturday.
Facts second:
While being the #3 most-watched cable news network, CNN had its second most profitable year ever in 2017, and its most profitable year ever in 2018.
Or as some rooters put it, "CNN is dying."
Someday, instead of having to settle for saying that CNN is doing just fine if you ignore its dwindling audience, the commi may be able to come here and proudly announce that Fox News is not the most-watched channel on cable.
My cable system must be suffering technical problems. The upcoming program guide still incorrectly lists Judge Jeanine Pirro as having a show this coming Saturday at 9 PM, 8 PM Central.
Someday, instead of having to settle for fond hopes about the future of Judge Jeanine Pirro, the commi may be able to come here and proudly announce that her network is not the most-watched channel on cable.
Those CNN profit sheets from 2017 and 2018 are torturing you. But look on the bright side, Goofus. If it weren't for me, you'd have gone on mistakenly thinking that every time you hobbled past an airport television, you were magically, unwillingly helping CNN's Nielsen ratings. You're welcome.
Someday, instead of having to settle for fantasies about me being in pain that CNN is doing just fine if you ignore its vanishing audience, the commi may be able to come here and proudly announce that Fox News Channel is not the most-watched channel on cable.
Dying CNN reports:
Prosecutors used a new law Trump signed to get data from Cohen's Gmail
https://www.cnn.com/politics/live-news/michael-cohen-search-warrant-documents-dle/h_60d05bd28b15f8da80404570515c0ac9
See, Trump really has accomplished far more in two years than any president ever.
Even so, notice how that CNN article conspicuously avoids mentioning the national debt?
Someday, instead of having to settle for irrelevantly touting another Cohen crumb, the commi may be able to come here and proudly announce that FNC is not the most-watched channel on cable.
These are the best sentences from the hilarious new Vanity Fair article about Fox News’ internal business model troubles and strife. It’s hard to be #1!
--------------------
“Reporters are telling management that we’re being defined by the worst people on our air.”
At an advertiser sales event in recent days, brands complained to Fox News executives about the network’s association with Trump.
“[The Fox News hiring of Donna Brazile] is a shot in that direction. Management knows they have an image problem.”
Two sources close to Lachlan told me that he has likely waited to implement any editorial changes at Fox News until the Disney deal closes on March 20 [that's today!], for fear of antagonizing Trump into opposing it.
Hannity has told friends that he intends to leave Fox when his contract expires in early 2021, two people who’ve spoken with him said.
Hannity believes the Murdochs are out to get Trump. “Hannity told Trump last year that the Murdochs hate Trump, and Hannity is the only one holding Fox together,” a source who heard the conversation told me.
“Everyone thinks [the Murdochs] are going to sell it. It’s too small to be independent.” [The Fox channels— Fox, Fox News, Fox Sports, etc— were removed from the larger company as part of the huge Fox-Disney merger.]
Hannity has told friends that he intends to leave Fox when his contract expires in early 2021, two people who’ve spoken with him said.
On the plus side, it looks like the unpredictably delayed "Trump TV" cable network launch, originally scheduled for 2017, is now expected to happen in 2021.
They might have to change the name, though. Scares away the advertisers.
Someday, instead of settling for ravening about why Fox News shouldn't be the most-watched channel on cable, the commi may be able to come here and proudly announce that Fox News is not the most-watched channel on cable.
Robert Fisk to me:
https://www.youtube.com/watch?v=bIZoVO8ZyyQ
https://www.youtube.com/watch?v=bIZoVO8ZyyQ
https://www.youtube.com/watch?v=bIZoVO8ZyyQ
https://www.youtube.com/watch?v=bIZoVO8ZyyQ
Someday, instead of having to settle for frustratedly slinging "you-own-me" links, the commi may be able to come here and proudly announce that Fox is not the most-watched channel on cable TV.
Shhhhh... if you listen closely, you can hear 2,500 Fox News viewers dying, and 2,000 Ocasio-Cortez supporters turning 18, today and every day going forward.
Someday, instead of having to settle for wishing death upon Fox's massive audience, the commi may be able to come here and proudly announce that Fox is not the most-watched channel on cable TV.
Heh heh heh...
https://www.youtube.com/watch?v=iIIbjbL7ZwI
Someday, instead of having to settle for surrendering with a "you-own-me" link, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
Wouldn't it be delicious if your "mind-numbing rebuttal" stunt really made all the other data go away forever? Wouldn't it be swell if context meant nothing?
There are multiple categories of Nielsen ratings. The only category you want to talk about is the one that measures the total audience. That one's called "P2+," viewers aged 2 years old or over. (Blatant baby discrimination!) That's an important measurement, but in commercial television it's definitely not the most important measurement.
The measurement advertisers like is called "P18-49," which counts the subset of total viewers between the ages of 18 and 49.
The most recent publicly available overnight cable ratings are from Wednesday, March 20. These were the P18-49 numbers for the prime time cable shows (plus two other political cable shows, to add even more hated context). The number rankings (#10, #25, etc) indicate each show's overall position on all of cable in P18-49 viewership. The exact P18-49 ratings are listed for each.
Wednesday, March 20:
#10: Samantha Bee 0.31
#25: Rachel Maddow 0.25
#26: The Daily Show 0.24
#28: Tucker Carlson 0.24
#33: Sean Hannity 0.22
#38: Laura Ingraham 0.20
#42: Lawrence O’Donnell 0.18
#43: Anderson Cooper 0.17 (Hour 1)
#44: Chris Hayes 0.17
#57: CNN Town Hall 0.14
#61: Anderson Cooper 0.13 (Hour 2)
This helps to explain why Fox News, despite its largest cable audience, is not proportionately raking in the advertising bucks. (Their business model of fear mongering, race baiting and slurs explains why they're not even holding serve on the ad bucks.) All three cable news channels have among the oldest audiences of any channel. But Fox News has the oldest audience of all cable channels. Almost three-quarters of Sean Hannity's viewers are older than Sean Hannity, most of them by quite a bit. More than half are collecting Social Security. CNN's numbers aren't nearly that stark, which is why they do as well as they do in ad revenue despite only having the #3 cable news channel to sell. It's why so many Fox News ads are for reverse mortgages and mobility staircase chairs, while CNN gets Cadillac and Pepsi.
To help you understand the difference that P18-48 makes to advertisers, this was the order among those same ten shows from this past Wednesday in your favorite category, total audience. Including the less-desirable target geezers makes things very different:
(1) Hannity; (2) Maddow; (3) Carlson; --gap-- (4) Ingraham; (5) O'Donnell; --big gap-- (6) Hayes; (7) Cooper Hour 1; (8) Cooper Hour 2; (9) Samantha Bee; --gap-- (10) Daily Show; (11) CNN Town Hall.
Chris Hayes, down in 44th place in the P18-48 rating, still had the 6th highest-rated show on all of cable television this past Wednesday. For any thinking person, that reveals both the scope and the limits of overall cable viewership numbers.
Nielsen also measures audiences demographically. Here is Fox News' overall audience breakdown for 2018:
94% White, 3% Hispanic, 2% Asian, 1% Black.
Advertisers don't get horny for those numbers, either. The best money to be made is by selling your product to growing demographics with undefined spending habits, not a shrinking demographic with the demonstrated fluidity and convincibility of an average Fox News viewer.
Let's pull back even further. Fox News, the most-watched channel on cable TV, is watched by about 4/5ths of 1 percent of the country at its peak (prime time). The percentage is much lower than that during the rest of the day.
This isn't an attack on Fox News. Nor MSNBC, whose viewership numbers are a little smaller than that, nor CNN, whose numbers are smaller still. It's just the way it is. In today's fractured TV world, 4/5ths of 1 percent is a success. And anyone who derives personal glee or disappointment from the "victorious" data either works for a network, sells ads to the networks, or is a stunted weirdo.
For the above post, I simply picked the most recent ratings. But for better context and transparency, here are the P18-49 standings from two weeks earlier, two weeks earlier than that, and two weeks earlier than that. (Example of context: the unloved Town Hall. On an ordinary Wednesday, CNN doesn’t usually get kicked in the ratings nutsack quite that hard.)
But of course none of this is real, and you’re just going to post your devastating “Knock, knock” “Who’s there?” “Orange” “Orange who?” “Knock, knock” comeback for the (yikes) eleventh time.
Fortunately for me - and as the length of these two posts certainly illustrate - I’ve always liked studying pop culture business data. I like to know more.
Nevertheless.
Wed March 6, 2019:
#14: Rachel Maddow 0.33
#17: Samantha Bee 0.30
#26: Chris Cuomo 0.22 (Hour 2)
#27: Chris Cuomo 0.22 (Hour 1)
#29 Lawrence O’Donnell 0.22
#33 Tucker Carlson 0.21
#35 Anderson Cooper 0.20
#36 Sean Hannity 0.19
#45 Laura Ingraham 0.17
#49 Chris Hayes 0.17
(no new Daily Show)
Wed Feb 20, 2019:
#12: Rachel Maddow 0.32
#13: Tucker Carlson 0.31
#14: Sean Hannity 0.30
#19: The Daily Show 0.26
#26: Laura Ingraham 0.24
#34: Don Lemon 0.21
#35: Lawrence O’Donnell 0.21
#39: Chris Cuomo 0.20
#42 Anderson Cooper 0.19
#43 Chris Hayes 0.18
(no new Samantha Bee)
Wed Feb 6 2019:
#15: Samantha Bee 0.32
#17: Rachel Maddow 0.31
#18: Sean Hannity 0.28
#19: The Daily Show 0.28
#25 Tucker Carlson 0.26
#27 Laura Ingraham 0.24
#29 Lawrence O’Donnell 0.24
#32 Chris Hayes 0.23
#35 Anderson Cooper 0.21
#38 Don Lemon 0.20
#39 Chris Cuomo 0.20
Someday, instead of having to settle for being comforted by "other data", the commi may be able to come here and proudly announce that "real data" shows Fox News is no longer the most-watched channel on cable TV.
It's not always about Tucker Carlson condoning child rape, or Sean Hannity condoning child rape, or Jeanine Pirro's treason hijabs, or Laura Ingraham's child shooting victim taunting.
Exhibit A: Samantha Bee also lost a bunch of advertisers last year, after calling Ivanka Trump a nasty word that rhymes with "witch hunt." But Bee's advertisers returned within a few weeks. Hannity and Carlson and Ingraham have never gotten their good advertisers back, even after over a year in some cases.
How can this be, when Fox News rools, while TBS is only the sixth most-watched channel on cable TV?
It's no secret. P18-49 advertisers can't afford to hold grudges. Especially when so many of Bee's P's are closer to 18 than 49.
But for Fox News viewers with 9 toes in the grave, and Fox News programs that go unwatched by 99.2% of Americans or more, advertisers can take a bold moral stand.
Samantha Bee's show is sponsored each week by top companies like Warner Bros., Microsoft, Kia, Progressive, 20th Century Fox, Playstation, ETrade, Taco Bell and Universal.
Meanwhile, Fox News' top-rated lineup of hosts have to chase the tumbleweeds out of their ad breaks by running promos for each other. Alongside the occasional ads for a pillow, home catheter delivery, and gold and silver coins for elderly shut-ins who don't trust them fancy banks.
But of course none of this is real, and you’re just going to post your devastating “Knock, knock” “Who’s there?” “Orange” “Orange who?” “Knock, knock” comeback for the (yikes) eleventh time.
Eleventh and counting. "Orange you glad I'm bringing the 5th Armored Division to your sad-assed slap fight?"
Gosh, how will One-Note Monkey respond? Oh, the suspense.
Someday, instead of having to settle for preferring TBS' advertising to Fox's, the commi may be able to come here and proudly announce that Fox News is not watched more than TBS and every other channel on cable TV.
One-Note Monkey never, and always, disappoints.
I was out eating with friends tonight and missed it. So, how was Jeanine Pirro's show tonight?
Someday, instead of having to settle for fixating on the Judge Jeanine Pirro show, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
Oh, One-Note Monkey. If I'm reading you correctly, what you're saying is you have the #1 network on cable TV.
(I mean, you don’t actually have it. You have nothing. But someone else's success appears to relate in some crucial way to your self-worth, so let’s go with that.)
What neither you nor Fox News have is everything you wish. Overall viewership, yes. Advanced ratings, only sometimes. Advertising befitting, hell no.
Your most-watched stars on your most-watched cable channel can’t compete for the good sponsors, or charge the same ad rates as a show that literally gets less than one-third of your viewers. With those #1 ratings, you’re lo$ing in the most important sense to Samantha Bee. Samantha fucking niche irrelevancy Bee.
It’s going to happen again next week, too. And the next. It’s called the free market, Monkey. That’s reality.
“Make it not matter,” says your one-note someday sing-song. “Only my thing matters.”
Someday this, someday that, a dozen somedays. But your someday’s never coming.
Someday, instead of having to settle for wishing that advertisers determined audience size, the commi may be able to come here and proudly announce that Fox News is no longer the most-watched channel on cable TV.
https://twitter.com/JordanUhl/status/1112872822379085824
jordan
@JordanUhl
WOW.
Tucker Carlson's first commercial break tonight:
-A two-minute MyPillow ad
-Two Fox News house ads
-A political ad for a Trump PAC
That's it. ZERO blue chip companies.
One of the most-watched shows on cable and NOBODY wants to advertise because Tucker's show is toxic.
5:22 PM - 1 Apr 2019
Someday, instead of having to settle for hoping his ad-snobbery will save him, the commi may be able to come here and proudly announce that Tucker Carlson's show is not the most popular cable news show among the 25-54 demo.
Ha! Look who suddenly cares about the actual business of television!
The factual ass-whippings finally bore fruit. You're welcome. (Kidding-- we both know that one weblink was entirely responsible.)
Speaking of facts, Carlson's winning total in the 25-54 demo was 537,000 viewers per night in the month of March. Going into March, Carlson was getting 575,000 viewers aged 25-54 but was in third place in the demo, behind #1 Maddow and #2 Hannity. So Carlson's victorious numbers are actually down 7%. Rachel's and Sean's larger drops in those numbers are responsible for Carlson's March triumph. (Your article notes that Maddow still won the quarter, the basis on which cable ad rates are set. In the total viewers race, Hannity was ahead of Maddow by 70,000.)
The most current available ratings are for Wednesday, April 3. The three of them were roughly tied in 18-49 viewership at 0.26, 0.25 and 0.24, good for 17th, 18th and 20th place on all of cable television. (Samantha Bee was 5th in the demo with a 0.34.)
Anyway, good link. Here are some others.
https://www.gq.com/story/tucker-carlson-advertisers-boycott
Tucker Carlson’s Show Is Bleeding Advertising Money
His ratings aren’t down, but the show’s ad money dropped nearly 50 percent in a year.
https://www.cnn.com/2019/04/02/media/tucker-carlson-advertisers/index.html
Tucker Carlson's new normal? Commercial breaks with few commercials
Long gone are blue chip advertisers like Lexus and Samsung. Filling the void are the likes of Home Chef and Aspen Dental, along with promos for Fox News programs.
https://www.hollywoodreporter.com/news/major-sponsors-tucker-carlsons-show-leans-fox-news-house-ads-1196257
Without Major Sponsors, Tucker Carlson's Show Leans on Ads for Fox Programming
'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots. ...The network has denied that Carlson's lost advertisements have hurt the company financially.
Advertisers follow the money. Numerous companies buy time on both Fox News and MSNBC... though not in prime time for Fox. They don't care what's being said for Trump or against Trump, or at least not until the hosts talk about dirty treacherous Muslims and faggots and cunty women and defenses of child rape.
Nevertheless, congratulations to Tucker Carlson for his P25-54 crown. And if his March "surge" doesn't start bringing real ads back, Fox News is well and truly fucked.
Someday, instead of having to settle for a childlike hope that cowed advertisers will accomplish what the free exchange of ideas can't, the commi may be able to come here and proudly announce that The Tucker Carlson Show is not the most popular cable news show among the 25-54 demo.
This may have been my favorite Viking Pundit thread of all time. I could have done it without you, but I'm so happy I didn't.
Thanks for your unvaluable contributions, Sideshow Rob.
https://www.youtube.com/watch?v=tbd4t-ua-WQ
Someday, instead of having to settle for pretending he enjoyed being owned, the commi may be able to come here and proudly announce that he feels like he owns the world because
Fox News is no longer the most-watched channel on cable TV.
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