Hard sell in FLA

Matt Labash of the Weekly Standard followed around some "nonpartisan" advocates for Obamacare as they tried to get Floridians to sign up.  The story reaches this pitiful denouement:

All told, even with all the hand-holding Navigators, I’m assured by members of the two Navigator groups who worked the session that of the 100 or so prospects in attendance, exactly none walked out with a completed enrollment.

If you read the article, the issue wasn't the glitchy website (which was glitchy).  It was sticker shock which is a problem that will not be fixed no matter how smoothly Healthcare.gov operates.