Big Brother at the Magic Kingdom - NPR: "Disney creates the happiest data mine on earth." Starting in the spring, Disney parks will be introducing "Magic Bands" which will act as your admission pass, credit card, and resort key. Oh, and Disney will be collecting a ton of data about every T-shirt you buy, every ride you take, and every snack you eat.
As a Disney-phile, there's a running joke in our family about the borderline-creepiness of Disney solicitations. "Hey Eric, remember when you enjoyed that creme brulee for dessert at Le Cellier? You should come back again!" This takes TMI to the next level. What would Tink think?