It's pretty clear now that the internal polling/focus group response on Obama's "You didn't build that" gaffe must have been devastating because it forced the President to quickly record a new ad claiming that his comments were taken out of context. Because when he said "If you've got a business - you didn't build that" he actually meant roads and bridges. You didn't build that roads.
As the Minuteman gibes, the most articulate President ever now says: "I didn't say what I said, and anyway, I meant the opposite." Obama wants you to know that he supports business-people and success. Adding a little bit of that much-sought context, here's how Obama lauded those engines of the economy in his Roanoke speech:
There are a lot of wealthy, successful Americans who agree with me — because they want to give something back. They know they didn’t — look, if you’ve been successful, you didn’t get there on your own. You didn’t get there on your own. I’m always struck by people who think, well, it must be because I was just so smart. There are a lot of smart people out there. It must be because I worked harder than everybody else. Let me tell you something — there are a whole bunch of hardworking people out there.In other words: what's so damn special about you?
Extra - The Hill: "Obama campaign stepping up damage control over remark."
More - Legal Insurrection: "Obama and Warren cribbed 'build it' narrative from progressive Berkeley professor." That would be George Lakoff of the Little Blue Book.