When advertising campaigns go horribly wrong

I hear commercials for LifeLock on the radio all the time: the company's CEO rattles off his Social Security number, confident that he's safe from identity theft. And then something funny happened on the way to the TRW report. From Wired: "Lifelock sued again"

LifeLock, the ID theft protection service whose CEO regularly provides his Social Security number in advertisements, is being sued by customers who claim the service doesn't work as promoted. The proof, they say, lies in the fact that the CEO's own identity has been stolen numerous times.

You were just asking for it, buddy.